Are you planning to write a book for publication? Are you in the process of writing a book? How are you preparing for this event?
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Perhaps you have a book to promote and it isn’t going very well. Yesterday, we talked a little about what can happen when you don’t promote your book. Not only can you lose the money you put up to produce it, you can lose out on opportunities.
Are you aware that traditional publishers will accept books produced by the author or a pay-to-publish company? But do you think one would take on your book if you haven’t been promoting it—if you don’t have a marketing plan—if you don’t have a platform? You can’t approach a publisher and say, “I self-published this book and couldn’t sell very many copies. Would you be interested in publishing it?”
If you want to share your thoughts with readers, teach or inform or entertain them; if you want to sell tons of books and make a lot of money; if you want to become known as an expert in your field, it is up to you to promote your book and make those sales. And this is true whether you self-publish, go with a pay-to-publish company or land a traditional publisher.
This is not news to you. But many of you are resisting this truth. If you come out of your writing room even briefly to find out what’s going on above ground within the publishing industry, you hear and read that you will be responsible for promoting your book. But it doesn’t mean much to you at this point, does it?
All you are interested in right now is finishing your book. You’ll deal with the rest of it when the time comes. I maintain that no matter where you are in the writing or publishing process, the time to start promoting your book is now. And what is the most effective way to sell books? Through your personality.
Order your copy of my brand new book for authors: Talk Up Your Book, How to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences and More.
And then read Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author.
Order them both here:
http://www.matilijapress.com