Yesterday, I shared 3 publishing mistakes that authors make and how to avoid them. Today, we’ll discuss four more.
4: Many authors don’t understand publishing terms.
Authors will say to me, “I’m self-publishing with ABC Publishing Company.” What they are actually doing is going with a pay-to-publish company. What are your primary publishing options?
Royalty Publisher
A traditional royalty publisher puts up the money for the production of your book and pays you royalties on books sold. These publishers are generally very selective in the books they publish. Your manuscript must be well thought out, well written and something for which there is a market.
Self-publishing
Self-publishing means that you establish a publishing company (get a fictitious business name, purchase your own block of ISBNs, etc.). You get your book ready for publication, you hire a printing company, you are responsible for distribution and shipping and you reap all of the profits.
Pay-to-Publish Company (self-publishing company)
You pay the company to produce your book. Most of these companies will accept any manuscript—they are not generally discriminating. They each enter the publishing arena with very different publishing contracts. It pays to do plenty of research so you know exactly what you’re signing.
5: Newby authors don’t generally solicit advice from professionals until it is too late.
Do NOT sign a contract with any publisher or purveyor of publishing services without hiring a literary or intellectual properties attorney. This should go without saying, yet thousands of authors each year bypass this important step.
I also recommend that inexperienced authors talk to other authors who have used the services they are considering. Contact organizations such as SPAWN (Small Publishers, Artists and Writers Network) http://www.spawn.org Independent Book Publisher’s Association (IBPA) and Small Publishers of North America (SPAN). Read Mark Levine’s book, “The Fine Print of Self-Publishing.” You can get the ebook version of this valuable book when you join SPAWN ($65/year). Ask questions.
6: Uninformed authors blindly sign up for unnecessary services.
Most professionals recommend that you shy away from paying extra for editing services, marketing services and such things as a return policy insurance plan.
7: Authors neglect to hire an editor.
Many authors, by the time they complete their manuscript and self-edit it, they are more than ready to get it published. Some of them don’t feel they have the money to spend on a professional editor. Some expect to get a good enough editing job through their pay-to-publish company. Still others believe that they don’t need to hire an editor because traditional publishers have editors on staff.
One of the biggest mistakes a hopeful author can make is neglecting to hire a professional editor before approaching publishers of any type. News flash: publishers want to see professionally edited manuscripts.
If you want to enter into the world of publishing, learn something about the business. Study your options and the ramifications of your choices. Define your responsibilities as a published author. You may still make a few mistakes along the way—we all do, but knowledge will definitely save you money and heartache.
Order your copy of Publish Your Book at Amazon.com this weekend. You’ll dodge a whole lot of bullets. It’s available in print, Kindle and audio.
Join me Saturday and Sunday at the Tucson Festival of Books. I’ll be part of four panels throughout the two day event. Learn more here: http://www.tucsonfestivalofbooks.org