Do you have an appearances page at your website? This would be your calendar of events and activities—book signings, book festivals, public appearances and so forth.
Why have an appearances/activities page?
• You want your audience to know where you’ll be in case they want to meet you or purchase one or more copies of your book.
• You want to entice others who might happen by your website to attend your next presentation or to visit you at your booth at an upcoming book festival.
• You want to let your audience/readers know that you are credible in your field and are actively teaching, educating, sharing, entertaining with regard to your topic or your novel/children’s book.
• This is a way to attract conference organizers and program chairpersons. If they’re looking for someone like you, who has a book on the economy, parenting, drug abuse, business management, etc., and can speak on that topic or who can entertain an audience with humor, they may stumble across your page and contact you.
Your website is your elaborate business card. It’s your full-page advertisement in an international newspaper. It’s your portfolio laid out for everyone to see. Take advantage of it by clearly presenting all that you have available and all that you do.
For more great tips and resources for authors, read my latest three books:
Publish Your Book
Promote Your Book
Talk Up Your Book
All available at Amazon.com in print, Kindle and audio. Also available at most online and downtown bookstores and http://www.matilijapress.com
Check out my appearances page here: http://www.matilijapress.com/activities.htm