The latest issue of the IBPA Independent features my article, “How to Entice People to Your Presentations.” If you’re a member of IBPA, it’s on page forty. Here’s an overview of that article:
• Make sure you have a hook.
• Find out how the program chair plans to publicize your event.
• Make sure the publicity person follows through.
• Prepare a bio for this person to use in publicity.
• Announce your presentation at your website.
• Post the announcements at your blog, Twitter, your newsletter, etc.
• Send press releases to local newspapers.
• Send press releases to appropriate newsletter/mag editors.
• Use all your social media accounts.
• Send notices and then reminders to your email list.
• Call key people and invite them.
• Schedule a radio gig.
• Create flyers/ post posters.
• Contact bookstores owners and other appropriate businesses.
• Follow-up, follow-up, follow-up.
Also in this issue, “Get More Mileage From Your Blog,” “Marketing Fiction,” a piece on modern day book distribution, one about bulk sales—how to make them happen and one on illustrated books
If you do not belong to IBPA, you might consider checking them out. http://www.ibpa-online.org
I had an article in SPAWNews this month, too. This is the enewsletter for SPAWN (Small Publishers, Artists and Writers Network). In fact, we put out a pretty interesting free enewsletter. This month, our book doctor talks about book promotion, book trailers and autographing book. We review a book about starting an editing career. We feature articles on shy writers, book clubs and unusual places to sell books. Subscribe and/or join here: http://www.spawn.org
I’m off to speak on book promotion tonight at the Ventura County Writers Club. If you live in the area, be sure to come by and join in on the fun. Camarillo Senior Center on Burnley Street in Camarillo, CA 7 p.m.