What’s the next book promotion activity you have planned? Do you have a booth reserved at an upcoming book festival or other outdoor event? Have you applied to speak at an appropriate scheduled program or convention (on an aspect of business, networking, writing, relationships, parenting, spirituality or…)? Maybe you are setting up your own workshop where you’ll teach tips for gardeners, how to cook with herbs, safe hiking tips, how to set up a webpage, photography, woodworking or…).
Or are you sitting around waiting for an opportunity to drop in your lap? Are you one of many who believe that you’ve done enough to entice readers by building a website? Or, perhaps, you are still expecting a large onslaught of orders to come from the presentation you gave at the library last year.
Unfortunately, book promotion is not a one shot proposition. This is especially true today with so many books vying for attention and so many authors with the energy, ideas and interest in actively promoting their books. If you want to continue selling copies of you book, you really must keep the momentum going. How? Here are a few ideas:
• Join writers and publishers groups and organizations and participate. Network with other members to learn about book promotion opportunities.
• Read the organization newsletters from cover to cover. You’ll find out what others are doing to promote their books while discovering opportunities that might work for you.
• Encourage communication from discussion groups, organizations, etc. because you never know when you’ll receive an intriguing invitation to promote your book.
• Search out opportunities through local newspapers and your industry publications.
• Spy on other authors. Visit their websites to find out how they are promoting their books. Consider using some of the same tactics.
Granted, there is a whole lot of information and material out there that doesn’t relate to you or your project. But don’t close off so completely to the world around you that you miss out on some interesting and lucrative opportunities.
For additional ideas, tips and techniques related to book promotion, be sure to read my book, “Promote Your Book,” by Patricia Fry. It’s available at amazon.com in print, kindle and audio. It’s also at most other online and downtown bookstores.
Check out SPAWN (Small Publishers, Artists and Writers Network). Consider joining today:
http://www.spawn.org
Download my latest FREEBIE 50 Ways to Sell Books Using Your Personality http://www.patriciafry.com