Come Hear Me Speak in Ventura AND Book Marketing Tip of the Week

I’m Speaking in Ventura
I’ll be speaking and autographing books at the 4th Annual West Coast Author Premiere, Saturday, July 12, 2008 at the Crowne Plaza Hotel at 450 East Harbor Boulevard (between the pier and the fair grounds) in Ventura, California. The author signing will run from 10:00 a.m. to 3:00 p.m. in the Santa Cruz Room.

I’m speaking at 1:30 in the Santa Rosa Room (Crowne Plaza Hotel). You’ve been reading what I have to say about publishing for several years now. Come and hear me talk about publishing. Here’s your chance to ask questions.

My Interview with IPNE
Yesterday, I spent an hour on a conference call with folks from the Independent Publishers Group of New England (IPNE). They interviewed me with regard to my ebook, The Author’s Repair Kit. http://www.matilijapress.com/author_repairkit.html

I think that everyone enjoyed chatting about how to revive a stalled or struggling book, which is the focus of The Author’s Repair Kit.

Tip of the Week
And here’s your tip for the week. When is the last time you visited other blogs on your book’s topic or genre? I recommend that you locate blogs related to your topic/genre by doing an internet search. Or use http://www.blogsrater.com or http://www.technorati.com to locate appropriate blog sites.

Read some of the entries to see what others are doing, saying, thinking. Do they have competing books? How are they marketing them? What resources are they listing? Leave comments.

Be sure to mention your book. People who visit blog sites related to your book’s topic or genre are obviously interested in books like yours.

Contact the blogger and ask if he or she will review your book or interview you for their blog site. Perhaps he or she will invite you to be a guest blogger.

When You Ask For Promotional Ideas
People ask me all the time for promotional ideas and then, for a variety of reasons, they sometimes poo poo those I suggest. Step outside your comfort zone, if necessary, and consider some of those ideas that may seem foreign to you or that sound like too much trouble.

Take responsibility. You brought this book into the world. And you have only yourself to blame if it fails. If your book is faltering, figure out why that is. Is it because you targeted the wrong audience? If so, start promoting to the appropriate audience. Did you rush into producing this book without understanding much about the publishing industry and the market? Study up now. Read The Right Way to Write, Publish and Sell Your Book. Once you have a better idea about the world of publishing and your responsibility within it, you may be able to save your faltering book. Wouldn’t it be nice to actually discover your target audience, learn how to promote your particular book and make a little money in the process?

Order your copy of The Right Way to Write, Publish and Sell Your Book at http://www.matilijapress.com/rightway.html Hundreds of authors have read this book and consider it a valuable tool in their attempt to successfully navigate the world of publishing.

FREE OFFER!! If you’re working on a book, let me evaluate it for FREE before you start showing it around to publishers or agents and before you self-publish. Contact me at PLFry620@yahoo.com.

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