Many authors write a book without thinking beyond the publishing (or self-publishing) contract. Today, I’d like to share with you some of the mistakes authors make along their writing/publishing path.
• They write the wrong book for the wrong audience.
• They don’t keep their readers in mind throughout the writing process.
• They don’t bother to hire an editor for their book.
• They don’t study the publishing industry, so they don’t know that:
o It is the author’s responsibility to promote the book.
o Promotion is a thousand times harder than writing the book.
o Authors must promote for as long as they want their books to sell.
And when it comes time to promote their books, they don’t know where to start. Some authors think they know, but many of them fall flat, become overwhelmed, become exhausted and frustrated and they quit. What happens when you stop promoting a book? It dies.
Nearly 78 percent of books published these days fail. And the reasons are printed above. Before you produce that amazing novel, fascinating memoir or valuable nonfiction book, take a look at these points and make sure you have covered all of them when preparing your book for publication. Publishing is not a walk in the park—it is a seriously competitive business that requires your full attention and then some.
For an education about the publishing industry and how you can more successfully fit into it, read, “Publish Your Book, Proven Strategies and Resources for the Enterprising Author” and for additional help promoting your book, study, “Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author.” Available at Amazon.com in print, Kindle and audio as well as at most other online and downtown bookstores.