Sunday, we talked about hiring people to help us out with our writing businesses—and if you are writing a book for publication, you are in business. Many authors also hire people to help them promote the book. Book promotion is a huge time and energy commitment. But there are numbers of tasks you can hire out. Here are some ideas:
1: Hire someone to help you design and create promotional materials to hand out and send out. You always want to leave someone with something to remind them of your book.
2: Ask friends and acquaintances with blogs that address your book’s audience to interview you for their blogs or feature your book.
3: Ask friends in other parts of the US to approach booksellers and specialty store merchants in their area about carrying your book in their stores. Pay a commission.
4: Hire a publicist. This could be an experienced publicist or a friend with time on his/her hands or who is extremely organized and accomplished and has a knack for promotion and marketing.
5: Brainstorm with other authors and marketing people over wine about how to promote this book.
6: Ask a friend or acquaintance to put up a display of your books in their store on a trial basis.
7: Purchase space in other authors’ mailings and emailings.
8: Hire someone to sell your book at book festivals in communities outside yours.
As you can see, there are many scenarios where you can hire someone to help with your book promotion. And there are a lot of people seeking extra work. I’d like you to share some of those you have used successfully.
For more book promotion help, read Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author. Available at Amazon.com in print, Kindle and audio and most other online and downtown bookstores.