Do Emotions Have a Place in Business?

There’s nothing wrong with expressing emotions related to your writing business. We enjoy the writing process. We’re thrilled when we publish a new books or story. We get excited when book sales are up and elated when we get a good review.

But it’s important to keep emotions in check when making important decisions. In other words, choose the topic/angle/genre for your book using your head, not your heart. Make sure it is a book that will be well-received. Is anyone really interested in reading about your personal gripe with the government or your trip to Australia? Is there an audience for books in the genre you have chosen? Are you writing this book for the pure pleasure, in order to get it off your chest—to vent,  simply because you want to share or, even worse, change minds? If you haven’t studied the market to make sure you have an audience who wants to read your book, you may eventually discover that you’ve written the wrong book for the wrong audience. You may have made your decisions based on emotion rather than business sense.

Some authors enter into the publishing industry with heartfelt expectations. They follow their hearts into publishing as if it is a creative endeavor, when it is actually pure business requiring a level business head.

As you approach your book project, enjoy the process—love the work—but make your decisions with regard to the book itself, publishing options, marketing plan, etc. using your business head. If you’re not sure how to do this, and many new authors are not, read my book, “Publish Your Book,” today! It’s at Amazon in print, audio and for Kindle. Or order your print copy here: http://www.matilijapress.com/PublishYourBook.html

Announcement

My emotions are running high today. I’ve just published my 4th novel from the Klepto Cat Mystery series. “Undercover Cat” is now available on Kindle. Check it out here: http://amzn.to/1kAI8I2

This may be just the nicest cover yet. All of the covers for my Klepto Cat Mystery series are hand-painted by Bernadette Kazmarski. Check it out and let me know if you like it.

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