4: A book proposal will help you to identify your target audience. Yes, even fiction has a target audience. Who is yours? Readers of historical fiction? Mysteries? Thrillers? Science Fiction? Chick Lit? How many such readers are there? Is there another genre that is currently more popular? Perhaps there’s something you can do to make your book appeal to a wider audience such as, young adults, both men and women, seniors or readers of romance, biographies or humor, for example. Can you see how writing a book proposal can help you to write the right book for the right audience?
5: A book proposal will help you to reach your target audience. In order to sell books to your audience, you need to know where they are—where do they buy books, what sites do they frequent, which magazines and newsletters do they read? The answer to these questions will help you to create a marketing plan. And, a marketing plan is necessary in this publishing climate. You’ll need one and your potential publisher will require one.
6: A book proposal gives you the opportunity to build promotion into your book. How do you build promotion into a book? For fiction, you might discuss a popular issue and/or choose a more promotions-friendly setting for your story, for example. Make your novel more salable by giving a character a horse, a motorcycle, diabetes or triplets. Do you see how additions such as these would give your fiction book expanded promotional opportunities?
7: A book proposal will help you to build your platform. You won’t get very far selling books without a platform, nor will you get very far with a publisher. Publishers are interested in their bottom line. They want to know that their authors will take a strong role in the promotion of their books. What do you have going for you or what can you develop as part of your platform.
Platform, by the way, is your following. I will offer tips for how a novelist can build a platform in the next blog post.