Yesterday, I shared my upcoming blog tour schedule. I hope you’ll stop in and enjoy the fun and frivolity. If you’re a published author, who is trying to drum up readers, you might want to plan your own blog tour. I’ve written about how I set up a blog tour. Refer to the blog posted February 15, 2014. Today, I’ll share some successful blog tour strategies from other authors.
Are you aware that there are blog tour services? That’s right. You can get professional help scheduling, promoting, and managing your blog tour. One author I know uses CLP Blog Tours because they specialize in her genre.
She tells me that, while the service made all of the arrangements, the author was required to write some guest blogs, send the cover image to those who requested it, etc. But the blog tour service did the promotion. This company offers several packages from $20 to over $200. Check them out here: http://www.clpblogtours.com.
This author said that she thinks people often overestimate the affect of blog tours on sales. She says, “If you go in thinking it’s going to drive a gazillion sales of your book, you’ll be disappointed. It’s just one way of raising awareness about you and your novels online.”
However, I shared with you after my first blog tour in February, that the week of my tour, sales for my Klepto Cat Mystery series doubled!
I spoke with another colleague who does blog tours to bring attention to her two novels. She said she does ongoing, informal blog tours. She doesn’t use a service and she doesn’t necessarily book a regimented tour.
She says, “I line up blogs and get permission to post.” She told me, “I don’t pay attention to the order of things. I don’t do tours over a certain day or week. I just do them as often as my schedule allows, sometimes I binge with them, aka, a tour.”
Here are links to a few blog tour services. If you use them, report back to me and, not only will I share your experience with my readers, I’ll give your book a plug.
http://bewitchingbooktours.blogspot.com/