We’ve talked a lot about blogging this week as I’ve enjoyed a busy week during my second blog tour. I’ve been promoting my cozy mystery series, the Klepto Cat Mysteries—featuring my latest in the series, The Colony Cat Caper. But you can also do a blog tour to promote one book.
The purpose of a blog tour is to draw attention to your book, so you will choose blog sites where those interested in the subject, theme, or genre of your book congregate. These are sites where visitors learn about new books, resources, events, activities, and individuals related to areas of their interest. Some people follow certain blogs because they want/need the news and or information the blogger typically shares. Others stumble upon a blog where there’s a post of interest to them. And others learn about blogs when they see one advertised during a blog tour, for example.
Whether your book is for authors, gardeners, travelers, artists, beekeepers, educators, parents, children, or people who love horses, adventure stories, mysteries, etc., you’ll find related blog sites. How do you find them? Well, if you’re an author with books on these topics and in these genres, you should know about them, already. You should be interacting with these bloggers often, anyway. Contact them and ask if they would review your book or if you can be a guest blogger during the week of your tour.
But if you aren’t aware of who’s movin’ and shakin’ among bloggers in your field, area of interest, or genre, you’ll need to start your blog tour from scratch. Locate appropriate blog sites by doing an Internet search and by checking out directories of blog sites. Here are a few:
http://www.directoryofblogs.com
http://www.google.com/blog-directory.html
Something that has surprised me during both of my blog tours (in February and the one this week), is how many readers of cozy mysteries and cat mysteries and visitors to particular blogs have not heard of me or my series. With the promotion I’ve done and the exposure Amazon has given my Klepto Cat Mystery series, I’m amazed that some avid readers of this genre are not yet aware of this series. That’s why it is necessary to promote, promote, promote, and promote some more if you want your book to sell more than a handful of copies.
If you like light mysteries and you enjoy reading about interesting cat and human characters, you must get into the Klepto Cat Mystery series. I’m working on book number 6. Order books 1 through 5 here: http://amzn.to/1kAI8I2
Visit my blog stopover today at http://www.mikishope.com Michele reviews the third in the Klepto Cat Mystery series, Sleight of Paw.