You should have some idea about how to market a book before ever getting involved in the publishing industry. And you can start preparing for this enormous task before your book is a book.
- Study books, blogs, and articles about book promotion.
- Find out how other authors of similar books are promoting them.
- Determine what activities are most conducive to promoting your particular book.
- Inventory your skills related to promoting your book
- Adopt and develop those skills you’ll need.
- Make connections with appropriate individuals and services.
- Outline those marketing tasks you plan to pursue.
Book promotion is a huge part of successful publishing. Do not treat it as an afterthought or a hobby you might pursue occasionally. If you were ever going to be obsessive about any portion of the publishing process, it should be the book promotion phase.
For more about book promotion, study my book, Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author. It’s at Amazon.com in print, audio, and for your Kindle.