Publishing is a series of phases. The first phase comes as a thought—the idea for a book or story. Next is the writing stage. This stage can take weeks, months, or years. For most, the next stop is publishing. And then comes disappointment. Why? Because important steps are missing in this scenario.
The author neglected to study the publishing industry, so he may not know the importance of choosing a topic or genre that is popular or needed. He isn’t aware of the fierce competition for books already in the marketplace. He doesn’t understand his important role in guiding his book toward success. And he may not know that he is responsible, not only for creating a viable product, but marketing it. He probably didn’t evaluate the market before writing the book. He doesn’t know who his specific target audience is. He didn’t write a book proposal, nor did he hire an editor.
If you are working on a book project, don’t miss any of the phases. Here’s a rundown. They’re all necessary to a successful publishing experience.
If you’re new to the publishing industry or you have a book that is bombing in the marketplace, please read Publish Your Book, Proven Strategies and Resources for the Enterprising Author. You’ll find it at amazon.com and other online bookstores in print, audio, and digital. It’s also available at many downtown bookstores.