There are many ways to conduct research—lots of avenues to the material and information you desire or require for your writing projects. One is to ask an expert. I’m often inundated with questions from clients and I don’t mind responding, if I can. However, many of the inquiries are better satisfied through the author’s own research efforts.
I typically suggest that authors check with other authors of similar books to find out what’s working for them. This is a good way to choose an appropriate title for your book, website name, distribution method, promotional activities, book cover and so forth.
Study books within your book’s topic or genre. Visit author websites and do a thorough search. In order to discover how the author is marketing his or her book, for example, study their media page. Initiate dialog with other authors. Look at their Amazon pages. Google them to find out more about the author and the book.
I’m not suggesting that you copy anyone. Rather, you should study what works for others and use the premise for your similar book. For example, if successful authors of fiction are selling thousands of Kindle copies, put your book in the Kindle program. If most books in your book’s category use dramatic cover styles, consider following suit.
Who better to guide your success than others who are experiencing success with similar books?
If you are new to publishing, be sure to check out my book, Publish Your Book, Proven Strategies and Resources for the Enterprising Author. It’s available in print, audio, and digital at Amazon.com and elsewhere. Or order it here: http://www.matilijapress.com/PublishYourBook.html