The first step to choosing the right publishing option for your particular project is to know what your options are. Here’s a link to an article I wrote that clearly and completely outlines publishing options and how to proceed through each. http://www.matilijapress.com/articles/pod-publishing-alternatives.htm
I suggest you study this article and let me know if you have any questions.
I also want you to take a close and objective look at your project to determine the best route to take. Ask yourself:
- Is this book actually best-seller material?
- Who is my market and where will I find them?
- What is the best way to reach my readers?
- What are my best marketing tactics?
- How much help will I need to promote this book?
- What kind of assistance will I require to get word out about this book?
- Has my book been professionally edited?
- Do I have a reasonable publishing and marketing budget?
- Am I the best person to produce this book or should I turn it over to a publishing house?
- Do I understand enough about the publishing industry to make the right choice?
If you are unsure about the answer to some of these questions, I recommend you continue studying the industry you are about to enter. It is more complex than you might realize. Read “Publish Your Book” for a greater understanding. Available at Amazon.com in print, audio, and for your Kindle. http://www.amazon.com/Publish-Your-Book-Strategies-Enterprising/dp/158115884X/ref=sr_1_2?s=books&ie=UTF8&qid=1415271146&sr=1-2&keywords=publish+your+book+patricia+fry