This is the fourth in the Publishing Series. Be sure to read the former 3 posts, as well.
We start out on the publishing path with dreams and expectations. Some of us crave the prestige that comes with authorship. We might long to tell our story, to be noticed, to achieve credibility in our field all through the publication of a book. And landing a major publisher is often part of the plan.
We even believe we know what the publisher wants. A good book, of course—well written, professionally edited… But there’s more. There are aspects of the author that publishers are interested in and few authors have what it takes.
Remember that, when a traditional publisher accepts a book for publication, he is investing money in the project. And in today’s publishing climate, a publishing project is more than just a book, it is a whole package. The publisher wants to know that the book is a viable product, but he’s also interested in what the author can bring to the table. Here are some of the things that will impress a publisher:
- You (the author) have a marketing background.
- You have a following—numbers of people who look to you as an expert in the field of your book or as the writer in the genre of your book.
- You know who your audience is, where to find them and how to approach them.
- You have already started promoting your book—spreading word that it is coming—talking about it everywhere you go.
- You have a massive email list.
- You send a newsletter to hundreds or thousands of people regularly.
- You are comfortable with public speaking and willing to present programs around the theme or genre of your book.
- You have collected hundreds of leads related to promoting your particular book—appropriate reviewers, sites, newsletters, magazines, organizations, etc.
- You have a strong background in book promotion or in the field/genre of your book.
Yes, a publisher wants to know that you understand the concept and the process of book promotion and that you have what it takes to promote this book.
What if you aren’t seeking publication by a major publisher? You still need to take this post to heart. Whether you go with a smaller traditional publisher, hire a pay-to-publish (self-publishing) company, or produce the book yourself, you still need these attributes, skills, and tools. The only authors who can ignore this message are those who do not want to experience some measure of success.
Remember, it all starts with you. If you want a successful project, you must write a book that is needed/wanted by a segment of the population. Then, groom yourself to be the best agent to represent this book.
In order to better understand the publishing industry and how to successfully navigate within it, be sure to read my book, “Publish Your Book, Proven Strategies and Resources for the Enterprising Author.” For a great education on book promotion, read my book, “Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author.” Both are at http://www.matilijapress.com in print ($19.95 each). Or purchase them in print, audio, or for your Kindle at amazon.com