Most new authors, when they decide to write a book for publication, are narrowly focused. They have a story rolling around in their heads that needs to be told, they want to teach a skill or concept, or they’re eager to share a philosophy or, perhaps, their poetry.
Occasionally, however, I meet an author who has several book ideas and can’t determine which one to pursue. If you want to publish something, but aren’t sure which of your projects to focus on, this might help.
- Determine your ultimate goal as an author. Do you want to make some real money—produce a book for the masses—or are you more interested in making a statement, helping or entertaining a segment of people, or simply sharing (your life story, your short stories, or your perspective, for example)?
- Thoroughly research the genre or topic of your proposed book project to make sure your goal is realistic.
- Study the publishing industry as meticulously as you would any other business you were about to embark upon. (Here’s an excellent resource: “Publish Your Book, Proven Strategies and Resources for the Enterprising Author by Patricia Fry” Allworth Press.)
- Learn what is expected of you once the book is published. Exactly what it will take to promote your book to your specific audience. (Read Patricia Fry’s book, “Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author” Allworth Press.)
- Write a book proposal. This important document will guide you in determining whether your book idea is a good idea, who your audience is, where to find them and how to approach them. Many a book has became relatively successful only after the book proposal process clarified important issues for the author.
- Open your mind. Once you’ve gathered important information, facts, and statistics, reevaluate each of your projects to determine which one will most likely help you to meet your goals.
Rush blindly into this complex industry with unrealistic expectations, and you could be among the nearly 90 percent of authors who fail. Enter into the hugely competitive business of publishing from an informed rather than emotional mindset and you will experience greater success.
Order Publish Your Book and Promote Your Book at most any online or downtown bookstore. At Amazon.com, they are offered in print, audio, or for your Kindle.