I teach and preach about the importance of marketing for authors. Here are a couple of examples from my own recent experiences. As you know, I’m currently promoting my Klepto Cat Mysteries. I’m also still working with other authors on their projects—editing and consulting.
When a new book in the Klepto Cat Mystery series comes out, I immediately go into high marketing mode. My book suddenly becomes a product and I am the CEO of the company that has produced the product. (This is the attitude authors should take whether they self-publish, become independent publishers or go with a traditional publisher.)
Here is one result of my promotional efforts for the latest Klepto Cat Mystery, “PAWSitively Sinister.” It’s an incredibly positive 5-star review. http://www.mikishope.com/2015/06/book-review-pawsitively-sinister-klepto.html
Fran Silverman is the founder of the Book Promotion Newsletter and she’s a talk radio advocate. She made a connection for me with Lana at Talk Zone and we did a radio interview yesterday. Listen here: http://www.talkzone.com/episodes/199/DBI061615.html
This morning, I had a note from a librarian in New Hampshire who has ordered all 6 of the print books and wonders when the other 5 Klepto Cat Mysteries (now on Kindle) will be available in print.
Next week, I’m being interviewed for a TV show. This invitation came about when a colleague mentioned my new venture in mystery-writing to a producer.
Folks, none of this would have happened if I wasn’t actively spreading the word about my books with every publication. It isn’t luck or happenstance. It takes thought and planning and action. Thought, planning, action.
For more precise and detailed guidance with your writing or publishing project, be sure to read “Publish Your Book” and “Promote Your Book.” Soon to join these books is “Propose Your Book, How to Craft Persuasive Proposals for Nonfiction, Fiction, and Children’s Books.” I’ll be making an official announcement soon.