Is blogging passé? Should authors sign up for a facebook page, Twitter, LinkedIn, and so forth? YES, but not to the exclusion of a website and a blog (or 2 or 3).
I know, I know, it’s darn hard to do it all. But if you’re responsible for a household and a family, you’ve been doing it all, anyway. If you’re a business owner, you’ve learned to handle many fires and stir numerous pots at the same a time. When you enter into the world of authorship, you should know that it will require your full attention and many of the skills you use in running a household and/or a business.
A successful author will provide numerous outlets for gaining more exposure. He will constantly reach out to his audience in every way available—through one or more websites and blog sites, social media, personal communication, personal appearances and even other people’s blog sites. You will provide information and material of keen interest to your audience, and do every promotion you can think of to attract them to these sites.
You probably already know that your basic promotion should answer the question, “What’s in it for me?” Potential readers need to know that what you offer is something they actually want, and your blog posts should follow that guideline, as well.
Post with your target reader in mind. What information do they want? What will attract them, intrigue them, entertain them? If you come up with absolutely nothing—you’d better get immediate help or rethink your book project.