How do you sell your books? Which of your activities, events or ploys result in the most book sales? Is there a particular region where you sell more books? If you haven’t figured this out, it’s time that you do.
Do you sell more books during speaking engagements, demonstrations and presentations? What about book festivals or book signings? Maybe you notice an increase in book sales after an article appears with your bio in a publication related to the theme or genre of your book. Or do you notice an upsurge in book sales after you’ve sent press releases to dozens of newspapers?
While I recommend that authors try a variety of book promotion activities, it makes sense to spend most of your energies and time on the one or two that bring the most results.
So this week, why not go where the money is. If you sell a lot of books when you go out and speak about it, set up more speaking engagements. If book fairs are lucrative for you, take time this week to seek some out. Maybe you sold large quantities of your business marketing book to a local company for an employee incentive program. Why not contact companies in other communities and offer them the same deal.
I’m definitely a fan of new promotional activities and I urge you to always be attempting something new. You never know when you’ll find another best way to sell your book. In the meantime, however, sell more books now doing what works best for you and your book. This is no time to kick back and get comfortable. These certainly aren’t the best of times for authors with books to promote. So you’re going to have to get serious, get moving and get those sales the best way you know how.
By the way, how’s it going with your book sales? What is your best marketing tool or ploy? Share stories of your book promotion successes by leaving a comment at this blog and I’ll send you a free copy of my ebook, The Author’s Repair Kit, Heal Your Publishing Mistakes and Breathe New Life Into Your Book.
Contact me at PLFry620@yahoo.com. Visit my website at http://www.matilijapress.com
If you need help promoting your book, sign up for my Book Promotion Workshop: http://www.matilijapress.com/course_bookpromotion.htm
Informative, insightful discussion you have, Patricia, authors will find this article highly useful, as it is inspirational!
I agree that effective book marketing promotion is all about authors being proactive and observing courtesy and sincere dealing with their readers and fans in various fora mentioned. Constantly evaluating the success rate of the book marketing plans implemented will optimize the strategy adopted, making it more effective than ever. Indeed, it’s better to have one or two book marketing tools that really work than to have so many ineffective, unsatisfactory options.