Do you maintain a blog? Do you post daily (or practically daily, as I profess to do)? How do you come up with topics? If this is a problem for you, maybe I can help. This is my blog post number 590, afterall.
Presumably, if you are reading this blog, your blog reflects your book—it is a way of promoting your book to the world. Here are some blog post ideas for authors of nonfiction books:
• Use excerpts from your book.
• Tell some of the back-story around the writing of the book.
• Talk about what inspired you to write it.
• Share some of the concepts from your book.
• Share related resources.
• Talk about new findings, sites, etc. related to your topic.
• Write and post informational articles.
• Post how-to articles.
• Review sites/books by other experts in your field.
• Invite guest bloggers in related fields.
• Write about your background/experiences in this topic.
• Introduce new products.
• Announce any publicity you get—book reviews, etc.
• Describe interesting/pertinent conversations with customers.
• Create posts from experiences you have while promoting your book.
• Offer freebies or discounts as incentive to buy your book.
• Develop additional services/products and talk about them here.
For authors of fiction books:
• Use excerpts from your book.
• Describe some of your characters and how you formed them.
• Share stories from your experiences while writing this book.
• Write about some of the themes imbedded in your story.
• Talk about what inspires you to write.
• Interview other novelists.
• Review similar books.
• Publish reviews of your book.
• Post testimonials/reader comments.
• Share some of your other writings.
• Reveal the plot of your next novel.
• Describe some of your book promotion experiences.
• Involve readers in writing assignments.
• Offer freebies or discounts as incentive to buy your book.
This is pretty basic. You can take it from here and expand on some of these ideas, dissect them, analyze them…
Remember that the point is to bring attention to your credibility in your field, your skill/talent as a writer/storyteller and the value of your book and/or services/products.
For more about book promotion, sign up today for my on-demand, online book promotion course: http://www.matilijapress.com/course_bookpromotion.htm.
Do you need an editor? Study my resume and my array of books at my website:
http://www.matilijapress.com