Did you see my contribution to Brian Jud’s newsletter this week, “Book Marketing Matters?” I was the guest columnist. Brian’s newsletter is full of brief hints, tips, ideas and suggestions. Mine had to do with getting additional exposure for your nonfiction book by building on your credibility in your topic. In other words—how to become known as an expert in your field.
A good first step is to write a book. Presumably, you’ve done that. Or you could produce one or more booklets on your topic and distribute them widely. Then, go about the process of promoting your book or booklets, just like I (and other professionals) suggest, through articles on this topic to appropriate magazines, newsletters and websites; join related organizations; go out and speak (especially at related conferences); develop and maintain a blog and offer tons of professional resources at your website.
Yes, positioning yourself as an expert is not much different from promoting a book. So you can see that one activity fosters the other. If you have a deep interest in a particular field and you want to be recognized, write a good book on the subject and then heavily promote it. If you have a book on the subject and you’d like more recognition, heavily promote your book and you will gain credibility.
For more about book promotion and all other aspects of writing and publishing a book, order my book, “The Right Way to Write, Publish and Sell Your Book,”
http://www.matilijapress.com/rightway.html
To subscribe to Brian Jud’s newsletter, go to http://www.bookmarketingworks.com