More people turn to their computers during holiday weeks.
I have nothing to corroborate this statement, but I sure experience more activity at my blog and website during the few days after Thanksgiving, Christmas and even New Year’s Day. The weekend following Thanksgiving, we’re shopping. During the Christmas holiday week, we’re playing and exploring and after the New Year, we’re seeking ways to better ourselves. We’re focusing on new beginnings.
I typically sell quite a few books during this Thanksgiving weekend. I get a lot of inquiries and comments during the week of Christmas and, during New Year’s week, folks not only purchase books to help them fulfill their writing/publishing goals, but they also sign up for my courses. They join SPAWN (Small Publishers, Artists and Writers Network) around the first of the year in order to better prepare themselves for publishing success. http://www.spawn.org
Do you have a how-to, informational or self-help book? This might be a good time to promote your book and other offerings. It’s too late for you to get the Thanksgiving shoppers’ attention. But what are you doing toward attracting or enticing those who will be swarming around computers next month?
• Do you have a well-designed, appealing website that clearly represents your book and services?
• Are you attempting to get your customers/clients’ attention by advertising a discount, an add-on item or something else that gives your book or service added value.
• Do you have a good ranking with Google so a search will take people to your site?
• Have you been promoting your book to your audience through articles, book reviews, presentations, newspaper exposure, membership in appropriate organizations and tons of networking?
• Are you planning an email or snail mail promotion sometime this month? It might be a good time to launch one.
• Set up book signings and/or a radio gigs this month.
• Be sure to use your membership in SPAWN or other organizations to promote your book or services. Most of them encourage members to place announcements in their newsletters.
We all strive to make that holiday sale. And that’s okay. But don’t discount those potential after-holiday sales. This is the time to start the ball in motion.
If you are ready to approach publishing with the knowledge you need in order to succeed, purchase my book, The Right Way to Write, Publish and Sell Your Book. Do you know what comes with it? Access to me at PLFry620@yahoo.com with your publishing-related questions. Of course, I like you to read the book first—then, if your question isn’t answered, email me with your questions.
Order the book here:
http://www.matilijapress.com/rightway.html
If you’re ready to launch your article-writing career, order this book: A Writer’s Guide to Magazine Articles.
http://www.matilijapress.com/writingpage.html
If your book sales are faltering, you must read The Author’s Repair Kit. But don’t purchase this ebook unless you are committed to doing what it takes to reviving your book. It may take a major mind shift. If you can read this ebook with an open mind, then I recommend reading it NOW. http://www.matiliajpress.com/author_repairkit.html
If your book is ready to be edited (and remember all books need an editor), learn more about me and my services here: http://www.matilijapress.com/consulting.html And contact me here: PLFry620@yahoo.com