Book Promotion and Online Courses

Check out my article this month in Fran Silverman’s Book Promotion Newsletter. It’s called “Book Promotion Ideas That Your Publisher Didn’t Tell You About.” In fact, I wonder if publishers provide their authors with ideas and resources for promoting their books.

Pay-to-publish companies offer their authors promotional help for additional fees, such as press release services. Some will make your book “returnable” for around $800. I have yet to meet an author who has benefited from this status, however.

Publishers sometimes purchase my book, 75 Good Ideas For Promoting Your Book by the dozens for their authors—to help them jumpstart their promotional programs. Good idea! All publishers should provide something like this for their authors.

The Willamette Writer (based in Portland, Oregon) published my piece, “Is Landing a Traditional Publisher Getting Easier?” in their January issue. This is an interesting question, isn’t it? And the article is interesting, too. Believe it or not, in this time of fierce competition for authors, this article offers hope. You might be able to get a copy of the newsletter by requesting it here wilwrite@willamettewriters.com.

Why would I spend time writing articles for fairly small newsletters? For the exposure—to gain additional credibility—to position myself as an expert in my field.

Of course, at the bottom of each of these articles appears my bio: “Patricia Fry is the executive director of SPAWN (Small Publishers, Artists and Writers Network) www.spawn.org. She has been pursuing her publishing dream for over 35 years and has 29 books to her credit. Check out her array of books at http://www.matilijapress.com. Visit her informative blog at XXX.”

And

Patricia Fry is the executive director of SPAWN (Small Publishers, Artist and Writers Network) www.spawn.org. She is the author of 29 books, including The Right Way to Write, Publish and Sell Your Book, http://www.matilijapress.com/rightway.html. Visit her informative publishing blog often XXX

Do you promote yourself, your website, your books or your services by submitting your related articles or stories in appropriate magazines and newsletters? If not, you should be.

Book Proposal Workshop Starts January 5!
Don’t forget to sign up for my online Book Proposal Workshop to start January 5, 2010. And I’ll be teaching my Book Promotion Workshop starting January 12, 2010. Taking classes online is as easy as reading and submitting your homework via email at your leisure. Taking my courses is like working with me one-on-one on your particular project for a fraction of my usual fee.

Check out the courses I offer at
http://www.matilijapress.com/courses.htm. Be sure to read “How does an online course work?”

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