How much publicity has your book received lately? I just got word that I was quoted in an article on writing and publishing last week. Also, when I received Brian Jud’s newsletter yesterday, I saw that he had published one of my timely tidbits of information. Of course, my blog goes live almost every single day and I get some publicity when I remember to twitter.
Currently, I have about half dozen articles scheduled for publication in a variety of regional and national/international writing/publishing newsletters. And each bit of exposure certainly introduces my books and services to additional authors at all stages of their projects.
Oh yes, and I ordered 100 photo magnets yesterday to use as give-aways to those who order my upcoming book, Catscapades, True Cat Tales.
Are you getting word out about your book? Are you reaching your audience with your publicity? Are you giving in order to receive—in other words, do you freely offer information and resources related to the theme of your book? Do you provide excerpts and free chapters? Do you have gimmick gifts?
When other authors give like this, do you feel compelled to trust them? When you are in the market for their services or a book like theirs, do you consider purchasing what they have?
This week—Valentine’s Day week—jot down all of the ways that you can accommodate your potential and real customers.
I knew a woman once who was looking for a man. She kept making lists of what she wanted in a man and she prayed about the type of man she wanted—what qualities she desired… But no man came into her life. Finally, one day, she began thinking in a very different way. She started considering what she could offer a man. And that attitude, for this woman, was the beginning of the end of her loneliness.
Do you sometimes feel lonely? Are you and your books sitting there all alone all day and night, pining to be noticed? This week, try reaching out. Come up with reasons why people would want to buy your book. Give them additional reasons by providing them with information they need or even a little incentive to buy.
Do these things and let me know how it goes for you.
In the meantime, be sure to check out my latest book—an ebook for authors: The Successful Author’s Handbook.
http://www.matilijapress.com/successful_author_handbook.html
If you and your book are struggling to be noticed—your audience seems to have abandoned you—order The Author’s Repair Kit. http://www.matilijapress.com/author_repairkit.html