Life has a way of racing past us while we’re busy trying to keep up. And if you are promoting a book along with everything else that you do, it can become overwhelming.
Think about it, how many good promotional ideas have escaped your grasp and been tossed aside simply because you are too busy or too preoccupied? That’s why I suggest that you grab each promotional idea you stumble across, without judging it, and file it in your Hot File. When things calm down, your speaking circuit has slowed down, you’ve sent out your quota of press releases for the month, you’ve made several cold calls, open up the Hot File and see what’s in there.
Here’s what I hope you’ll find waiting for you in there: leads for potential speaking engagements, information about a conference or trade show in your expertise, a new website devoted to the theme of your book, a list of magazines and newsletters related to your topic, the name of the new editor for a magazine you regularly submit articles to and so forth.
Don’t let another good (or even questionable) promotional idea escape you. File them in a red hot file and always take the time at some point to acknowledge, evaluate and, in some cases, pursue the idea.
This is just one of many ideas and tips included in Patricia Fry’s collection of writing/publishing/book promotion books. See her array of books for new and seasoned authors at http://www.matilijapress.com.
Do you want a one-on-one mentoring experience as you self-edit your book, write a book proposal, set up your own publishing company, write your memoir, start your article-writing business or promote your book? Sign up for one of Patricia Fry’s online courses at a 20% discount during the month of June. Classes are filling fast—contact Patricia now. Check out the courses here http://www.matilijapress.com/courses.htm. Read more about the discount offer in the May 24, 2010 blog post. Contact Patricia here: PLFry620@yahoo.com.