What are your excuses for low or no book sales this year? The economy? Or is your book stagnating because of decisions you have made? Here’s a checklist of possible reasons why your book isn’t selling:
• You didn’t take the time to study the publishing industry.
• You didn’t have a clear idea of who your readers are and wrote the book for the wrong audience.
• The book is poorly written and you neglected to hire a professional editor before publishing it.
• The book design and cover are inferior and uninteresting.
• Your potential readers don’t know about your book.
• Your potential readers don’t know who you are—have never read an article by you, have not seen this book reviewed, have not read an interview with you nor have they heard you speak anywhere.
• You have virtually given up due to lack of book sales.
Authorship comes with many responsibilities. If you want to produce a book to be read by the masses, step beyond the process of typing words into your computer to eventually be packaged in book form. Consider yourself a serious entrepreneur who is creating a fabulous product for a specific audience and who, then, must promote that product to that audience for the life of the product.
No matter where you are in the process of producing or promoting a book, this is the time to read, The Right Way to Write, Publish and Sell Your Book. It covers all of the points above and tons of others. http://www.matilijapress.com/rightway.html