Do you have a way for people to sign up at your website? If you are promoting a book, you really should.
This is a good way to meet members of your audience—your readers. You can engage in dialog with them and, perhaps, prompt them to purchase your book. You can add their names to your mailing list and contact them whenever you have something to announce—a new book, for example.
I had my webmaster add a sign-up feature at my new PatriciaFry.com website recently and it has been a worthwhile business decision and lots of fun. I’m meeting other authors, finding out who is stopping by my site and why and selling products and services to new customers.
Site visitors are more apt to sign up if you are giving something away. I prepared an excerpt from my ebook, The Successful Author’s Handbook as my free give-away. And that might change over time—I’ll come up with other reports, excerpts, booklets, etc. to offer those who will take the time to sign-up at my website.
Do you have a sign-up feature at your website? I’d like to hear what you offer those who sign up and how this option serves you.