Do you sometimes need experts for your articles, blogs or book projects? Where do you find them? How do you locate them? I have been deeply involved in locating authors to interview for my upcoming book on book promotion (Allworth Press). In fact, if there are any authors out there using successful and/or unique book marketing techniques, please get in touch with me. I may want to interview you—get you some publicity and your book some exposure in my book.
I’m also interested in talking to authors who use even a common promotional activity, if they do so exclusively or have a different twist on it. PLFry620@yahoo.com. My deadline for author interviews is September 13, 2010.
So how do you locate experts and or others who might be able to contribute a perspective or information to your project? Here are a few ideas:
• Do a Google search using your keywords. You may discover websites belonging to just the experts you want to interview or press releases describing the situation you are interested in discussing in your project—families who have found a way to eat one meal a day together, someone who is battling bedbugs, llama rescue people, etc.
• Study magazines and newsletters in the genre/topic of your project and contact the authors of pertinent articles as well as the editors of the publication, where appropriate.
• Use your favorite search engine to locate articles on your subject and chase down those authors. There are numerous article sites where you might start your search.
• When you come across a professional in your topic, but you wish to interview those in the “trenches,” so to speak, ask for referrals. For example, ask the radio talk show host to recommend guest experts on fertilizers. Ask the spiritual coach to suggest a student who has overcome a common fear through meditation.
• Locate books at Amazon, the library or by doing an internet search and contact the authors and/or some of the contributors.
• Ask your friends and colleagues for leads related to your specific editorial need. While it’s wise to interview experts who are up on the research related to your topic, you’ll get new information and experiences from the heart of America’s mainstream.
What was your most successful or most unique method of finding material and quotes for one of your writing projects?
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