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Published Article
by Patricia Fry

Promote Your Book
Through Magazine and eZine Articles

by Patricia L. Fry
(SPAWNews, November 2000)

The editor of a writing-related eZine said to me the other day, “I don’t know why more authors don’t offer us articles. We almost always publish them along with their bio. It’s great publicity for their books.” Whether your book is self-published or you have a traditional publisher, it’s up to you to get exposure for it. Why not promote your book doing what you love best—writing?

Many popular magazines and eZines use book excerpts. Of course, they generally want excerpts from books that relate to their magazine. Cooking magazines want excerpts from cookbooks, a travel magazine will quote travel books and a poetry magazine wants to excerpt poetry books.

Use your imagination to come up with more possibilities. If your book features Native American art, for example, a California history or travel magazine might be interested in publishing your chapter on California tribes. An excerpt from a book on tax tips for home-based businesses might provide a good article for a writer’s magazine.

Submit articles on topics only remotely related to your book and still promote it. I wrote a book called Creative Grandparenting Across the Miles. Now I’m considered an expert on grandparenting issues. I’ve sold articles featuring storytelling techniques for grandparents, how to teach grandchildren money awareness, how grandparents can uphold family traditions, and tips for helping grandparents bond with their new grandbaby. But I can also plug my book even if I’m writing an article about snails.

I might mention, for example, that when I was writing the grandparent book, I met a grandfather who paid his 5-year old grandson a penny-a-piece to catch his garden snails in a bucket.

You can almost always get a tag line at the end of an article. Use this as an opportunity to promote your book, as I have here.

Patricia Fry is the author of A Writer’s Guide to Magazine Articles for Book Promotion and Profit (Matilija Press, 2000).

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