What’s more soothing than having a purring cat in your lap or watching a cat play or nap or simply seeing a picture of a cat? In London, a group calling themselves Citizens Advertising Takeover Service (C.A.T.S.) gave subway commuters a reprieve from the onslaught of hard-hitting advertising for two weeks. And travelers loved it. This group replaced ads with pictures of cats. Evidently, they raised money through a crowdfunding campaign to buy the advertising space in order to offer something less hectic, less in-your-face and, in fact, calming. And it appears that it worked. According to the founder of this project, it did make a difference in the demeanor or many subway riders. Check it out here:
I have to ask you, what’s on your walls? Yes, in your home? Is it something appealing to 
the eye? Does it have relaxing qualities? Does it make you feel good when you look at it? I read once early in my writing career that you should display things in your writing space that boosts your self-confidence—pictures of loved ones, awards you’ve won, items depicting your accomplishments, etc. I’ve always adhered to that concept. Last year, I moved everything out of my office and had it painted and the floors refinished. When I moved back in what did I display? My photography, awards for my photography and my writing, family photos, and CATS. Lots of cats. My screen cleaner is in a cat shape. My mouse pad has a close-up of a cat face, I have a cat-a-day calendar on my desk and a wonderful framed poster showing cats used in advertising probably in the twenties, thirties, forties… The crowning glory in my office is the display of book covers depicting all of my Klepto Cat Mysteries.
Again, I ask you what’s on your walls?
Pictures of my family both two legged and furry four pawed